Today's factory ammo is very good, in fact, if you are consistently shooting less than 250 yards, you will hardly be able to tell the difference; especially on deer sized game. But, as you will quickly find out, past 250 yards is where factory mass production begins to show its inadequacies. Just shoot 10 rounds through a chronograph and you'll see how much variation in velocities you have shot in long range shooting, consistency is everything. Once we create your custom load you will receive a recipe along with 100 loaded rounds. You at that point have the option to load your bullets or call us at any time for an additional order of your ammunition. The price is $400.00, which included 100 loaded rounds and the recipe. The only additional fee that may be included is if you have a larger caliber, which requires an uncharge for the brass. $400.00 includes the components, the rounds and the recipe.